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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. -- 7th ed., International ed. -- Boston : McGraw-Hill/Irwin , c2002. -- xvi, 685 p. : ill. ; 26 cm. -- (Irwin/McGraw-Hill series in marketing ; McGraw-Hill higher education). -- Previous ed.: c1999 ; Includes indexes. -- ISBN 0071123253 ; (BC07622415) ; https://ci.nii.ac.jp/ncid/BC07622415
Author Heading(s): Cravens, David W. ; Lamb, Charles W. ; Crittenden, Victoria Lynn. -- Classification(s): DC21 : 658.802. -- Subject Heading(s): LCSH : Marketing -- Case studies
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