@book{ BC07622415,
 author = "Cravens, David W. and Lamb, Charles W. and Crittenden, Victoria Lynn",
 title = "Strategic marketing management cases",
 publisher = "McGraw-Hill/Irwin",
 year = "2002",
 edition = "7th ed., International ed",
 series = "Irwin/McGraw-Hill series in marketing",
 number = "",
 URL = "https://ci.nii.ac.jp/ncid/BC07622415"
}
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