Text ( visual ) : unmediated Structural models of the prescription drug market / Andrew T. Ching, Manuel Hermosilla, Qiang Liu. -- Boston : now Publishers , c2019. -- 80 p. ; 24 cm. -- (Foundations and trends [R] in marketing ; 13:1). -- Includes bibliographical references (p. 69-80). -- ISBN 9781680836127 ; (BB29917583) ; https://ci.nii.ac.jp/ncid/BB29917583 Author Heading(s): Ching, Andrew T. ; Hermosilla, Manuel ; Liu, Qiang

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