Text ( visual ) : unmediated
Celebrity fans and their consumer behaviour : autoethnographic insights into the life of a fan / Markus Wohlfeil. -- : hbk. -- London : Routledge , 2018. -- xii, 203 p. : ill. ; 25 cm. -- (Routledge interpretive marketing research series ; 25). -- Includes bibliographical references (p. [189]-203). -- ISBN 9780815387275 ; (BB27560007) ; https://ci.nii.ac.jp/ncid/BB27560007
Author Heading(s): Wohlfeil, Markus. -- Classification(s): DC23 : 306.308621. -- Subject Heading(s): LCSH : Consumer behavior ; LCSH : Fans (Persons) -- Psychology ; LCSH : Celebrities ; LCSH : Marketing
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