Text ( visual ) : unmediated From doubt to functionality : an imagery story / Rashmi Adaval. -- Boston : now Publishers , c2018. -- 77 p. ; 24 cm. -- (Foundations and trends [R] in marketing ; 11:2). -- Includes bibliographical references (p. 61-77). -- ISBN 9781680834581 ; (BB27551094) ; https://ci.nii.ac.jp/ncid/BB27551094 Author Heading(s): Adaval, Rashmi