Text ( visual ) : unmediated
The cultural meanings of brands / Carlos J. Torelli, Maria A. Rodas, Jennifer L. Stoner. -- Boston : now Publishers , c2017. -- x, 66 p. : ill. ; 24 cm. -- (Foundations and trends [R] in marketing ; 10:3). -- Includes bibliographical references (p. 57-66). -- ISBN 9781680832860 ; (BB27550750) ; https://ci.nii.ac.jp/ncid/BB27550750
Other Title(s): The cultural meaning of brands. -- Author Heading(s): Torelli, Carlos J. ; Rodas, Maria A. ; Stoner, Jennifer L.
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