@book{ BB26933561,
author = "Heath, Robert L. (Robert Lawrence) and Johansen, Winni and Falkheimer, Jesper",
title = "The international encyclopedia of strategic communication",
publisher = "Wiley Blackwell",
year = "2018",
series = "The Wiley Blackwell-ICA international encyclopedias of communication / series editor-in-chief, Wolfgang Donsbach",
number = "",
URL = "https://ci.nii.ac.jp/ncid/BB26933561"
}