Text ( visual ) : unmediated Soft power and the worldwide promotion of Chinese language learning : the Confucius Institute project / Jeffrey Gil. -- : hbk. -- Bristol : Multilingual Matters , c2017. -- xiv, 130 p. ; 25 cm. -- (Multilingual matters / series editor, Derrick Sharp ; 167). -- Includes bibliographical references (p. 106-123) and index. -- ISBN 9781783098057 ; (BB23858142) ; https://ci.nii.ac.jp/ncid/BB23858142 Author Heading(s): Gil, Jeffrey. -- Classification(s): LCC : PL1065 ; DC23 : 306.44/951. -- Subject Heading(s): LCSH : Chinese language -- Study and teaching -- Foreign speakers ; LCSH : Language and culture -- China ; LCSH : China -- Social life and customs ; LCSH : Chinese language -- History ; LCSH : Chinese language -- Globalization

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