Text ( visual ) : unmediated
Multidimensional scaling and positioning / volume editor, Wayne S. DeSarbo ; contributors, Vithala R. Rao, Mihcel Wedel. -- : hb. -- Los Angeles : Sage , 2017. -- xl, 380 p. : ill., port. ; 25 cm. -- (Legends in marketing ; . Paul E. Green / series editor, Jagdish N. Sheth ; v. 1). -- ISBN for the subseries "Paul E. Green" (set of 6 v.): 9789386042941 ; Includes bibliographical references. -- (BB23787871) ; https://ci.nii.ac.jp/ncid/BB23787871
Author Heading(s): Green, Paul E. ; DeSarbo, Wayne S. ; Rao, Vithala R. ; Wedel, Michel ; Sheth, Jagdish N.. -- Classification(s): LCC : HF5415 ; DC23 : 658.8. -- Subject Heading(s): LCSH : Marketing ; LCSH : Marketing -- Mathematical models ; LCSH : Marketing research
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