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Market-led strategic change : transforming the process of going to market / Nigel F. Piercy. -- 5th ed. -- : hbk ; : pbk. -- London : Routledge , 2017. -- xx, 583 p. : ill. ; 26 cm. -- "First edition published 1991 by HarperCollins Publishers Ltd."--T.p. verso ; Includes bibliographical references and index. -- ISBN 9780415834261 ; 9780415834278 ; (BB23617838) ; https://ci.nii.ac.jp/ncid/BB23617838
Author Heading(s): Piercy, Nigel F.. -- Classification(s): LCC : HF5415.13 ; DC23 : 658.8 ; DC : 658.8. -- Subject Heading(s): LCSH : Marketing -- Management
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