TY - BOOK
AU - American Marketing Association
AU - Hamilton, Rebecca
AU - Sa Vinhas, Alberto
TI - Leveraging new technologies to create value
ET - [CD-ROM版]
PB - American Marketing Association
PY - 2015
T2 - AMA educators' proceedings
VL - [2014,] v. 25 . AMA summer educators' conference
EP - CD-ROM
UR - https://ci.nii.ac.jp/ncid/BB21216166
SN - 9781510801783
ER -
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