Routledge studies in marketing

• 関連文献: 24件

Routledge studies in marketing

Routledge, 2016-

• WorldCat

関連文献: 24件中  1-20を表示

• 1

  Place branding and public management : building effective strategies for places

  Vincent Mabillard, Martial Pasquier, and Renaud Vuignier

  Routledge 2024 Routledge studies in marketing

  : hbk

  所蔵館1館

• 2

  Individuals in B2B marketing : sensemaking and action in context

  edited by Maria Ivanova-Gongne ... [et al.]

  Routledge 2024 Routledge studies in marketing

  : hbk

  所蔵館1館

• 3

  Peopling marketing, organization, and technology : interactionist studies in marketing interaction

  Dirk vom Lehn

  Routledge 2024 Routledge studies in marketing

  : hbk

  所蔵館2館

• 4

  Digital transformation and corporate branding : opportunities and pitfalls for identity and reputation management

  edited by Maria Teresa Cuomo and Pantea Foroudi

  Routledge 2024 Routledge studies in marketing

  : hbk

  所蔵館1館

• 5

  Sustainable marketing and customer value

  edtited by Subrata Chattopadhyay, Sundeep Singh Sondhi and Arunava Dalal

  Routledge 2023 Routledge studies in marketing

  : hbk

  所蔵館1館

• 6

  Ethnic hospitality marketing : authenticity and quality constructions in the Greek food industry

  Elena Chatzopoulou

  Routledge 2023 Routledge studies in marketing 31

  : hbk

  所蔵館2館

• 7

  Consumer ethnocentrism, country of origin and marketing : food market in Poland

  Paweł Bryła and Tomasz Domański

  Routledge 2023 Routledge studies in marketing

  : hbk

  所蔵館2館

• 8

  The dynamics of influencer marketing : a multidisciplinary approach

  edited by José M. Álvarez-Monzoncillo

  Routledge 2023 Routledge studies in marketing

  : hbk

  所蔵館2館

• 9

  Understanding the higher education market in Africa

  edited by Emmanuel Mogaji, Felix Maringe and Robert Ebo Hinson

  Routledge 2021 Routledge studies in marketing 12

  : pbk

  所蔵館1館

• 10

  Addiction as consumer choice : exploring the cognitive dimension

  Gordon R. Foxall

  Routledge 2021, c2016 Routledge studies in marketing 1

  : pbk

  所蔵館1館

• 11

  Brand management in a co-creation perspective : communication as constitutive of brands

  Heidi Hansen

  Routledge 2021 Routledge studies in marketing

  : hbk

  所蔵館2館

• 12

  New consumer culture in China : the flower market and new everyday consumption

  Xi Liu

  Routledge 2021 Routledge studies in marketing

  : hbk

  所蔵館1館

• 13

  Food advertising and childhood obesity : examining food type, brand mascot physique, health message, and media

  Fariba Esmaeilpour and Mitra Shabani Nashtaee

  Routledge 2021, c2020 Routledge studies in marketing , Routledge focus

  : pbk

  所蔵館1館

• 14

  Luxury and fashion marketing : the global perspective

  Satyendra Singh

  Routledge 2021 Routledge studies in marketing

  : hbk

  所蔵館2館

• 15

  Internal marketing : theories, perspectives, and stakeholders

  David M. Brown

  Routledge 2021 Routledge studies in marketing

  : hbk

  所蔵館2館

• 16

  Driving consumer engagement in social media : influencing electronic word of mouth

  Anna Bianchi

  Routledge 2021 Routledge studies in marketing

  : hbk

  所蔵館2館

• 17

  Contemporary consumer culture theory

  edited by John F. Sherry, Jr. and Eileen Fischer

  Routledge 2019, c2017 Routledge studies in marketing 3

  : pbk

  所蔵館3館

• 18

  Marketing and mobile financial services : a global perspective on digital banking consumer behavior

  edited by Aijaz A. Shaikh and Heikki Karjaluoto

  Routledge 2019 Routledge studies in marketing

  : hbk

  所蔵館2館

• 19

  Relationship marketing in the digital age

  Robert W. Palmatier and Lena Steinhoff

  Routledge 2019 Routledge studies in marketing

  : hbk

  所蔵館6館

• 20

  Ethnic marketing : theory, practice and entrepreneurship

  Guilherme D. Pires and John Stanton

  Routledge 2019 Routledge studies in marketing 5

  : hbk

  所蔵館3館

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