TY - BOOK
AU - Holbrook, Morris B.
AU - Berthon, Pierre
AU - Chaudhuri, Arjun
AU - Johar, Gita V.
AU - Rothenberg, Randall
AU - Sheth, Jagdish N.
TI - Marketing applications : branding, communications, and strategy
PB - Sage
PY - 2015
T2 - Legends in consumer behavior
VL - . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 11
EP - xxx, 376 p.
UR - https://ci.nii.ac.jp/ncid/BB19670021
ER -
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