Text ( visual ) : unmediated
Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models / volume editor, Joel Huber ; contributors, Mark I. Alpert, Barbara E. Kahn, James J. Kellaris. -- Los Angeles : Sage , 2015. -- lix, 353 p. : ill., port. ; 25 cm. -- (Legends in consumer behavior ; . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 1). -- Set ISBN of "Morris B. Holbrook": 9788132118602 ; Includes bibliographical references. -- (BB19669022) ; https://ci.nii.ac.jp/ncid/BB19669022
Author Heading(s): Holbrook, Morris B. ; Huber, Joel ; Alpert, Mark I. ; Kahn, Barbara E. ; Kellaris, James J. ; Sheth, Jagdish N.. -- Classification(s): LCC : HF5415.32 ; DC23 : 658.8/342 ; DC : 658.83. -- Subject Heading(s): LCSH : Consumer behavior ; LCSH : Service industries -- Marketing
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