TY - BOOK
AU - Holbrook, Morris B.
AU - Huber, Joel
AU - Alpert, Mark I.
AU - Kahn, Barbara E.
AU - Kellaris, James J.
AU - Sheth, Jagdish N.
TI - Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
PB - Sage
PY - 2015
T2 - Legends in consumer behavior
VL - . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 1
EP - lix, 353 p.
UR - https://ci.nii.ac.jp/ncid/BB19669022
ER -
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