Text ( visual ) : unmediated
Market segmentation / volume editor, David R. Bell ; contributors, Jehoshua Eliashberg, Sunil Gupta, Gary L. Lilien. -- : hb. -- Los Angeles : Sage , 2014. -- xxxiii, 400 p. : ill., port. ; 25 cm. -- (Legends in marketing ; . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 5). -- ISBN for subseries "Yoram (Jerry) Wind" (set of 8 volumes): 9788132110033 ; Includes bibliographical references. -- (BB15463488) ; https://ci.nii.ac.jp/ncid/BB15463488
Author Heading(s): Wind, Yoram J. ; Sheth, Jagdish N. ; Bell, David R. ; Eliashberg, Jehoshua ; Gupta, Sunil ; Lilien, Gary L.. -- Classification(s): LCC : HF5415 ; DC23 : 658.8. -- Subject Heading(s): LCSH : Marketing ; LCSH : Consumer behavior ; LCSH : Marketing research ; FREE : Wind, Yoram J.
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