Text ( visual ) : unmediated Developing successful sport marketing plans / David K. Stotlar. -- 4th ed. -- Morgantown, W.Va. : Fitness Information Technology , c2013. -- viii, 129 p. : ill. ; 26 cm. -- (Sport management library). -- Includes bibliographical references and index. -- ISBN 9781935412557 ; (BB14574042) ; https://ci.nii.ac.jp/ncid/BB14574042 Author Heading(s): Stotlar, David Kent. -- Classification(s): LCC : GV716