Text ( visual ) : unmediated
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies / Min Ding, Jehoshua Eliashberg, Stefan Stremersch, editors. -- New York : Springer , c2014. -- vii, 768 p. : ill. (chiefly col.) ; 25 cm. -- (International series in quantitative marketing). -- Includes bibliographical references and index. -- ISBN 9781461478003 ; (BB14293101) ; https://ci.nii.ac.jp/ncid/BB14293101
Author Heading(s): Ding, Min ; Eliashberg, Jehoshua ; Stremersch, Stefan
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