TY - BOOK
AU - Ding, Min
AU - Eliashberg, Jehoshua
AU - Stremersch, Stefan
TI - Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
PB - Springer
PY - 2014
T2 - International series in quantitative marketing
EP - vii, 768 p.
UR - https://ci.nii.ac.jp/ncid/BB14293101
SN - 9781461478003
ER -
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