@book{ BB14293101, author = "Ding, Min and Eliashberg, Jehoshua and Stremersch, Stefan", title = "Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies", publisher = "Springer", year = "2014", series = "International series in quantitative marketing", number = "", URL = "https://ci.nii.ac.jp/ncid/BB14293101" }

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