Text ( visual ) : unmediated
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. -- 6th ed. -- : pbk. -- Harlow ; Tokyo : Pearson , 2013. -- xviii, 478 p. : col. ill. ; 25 cm. -- Includes bibliographical references and indexes. -- ISBN 9780273757733 ; (BB12642163) ; https://ci.nii.ac.jp/ncid/BB12642163
Author Heading(s): Usunier, Jean-Claude ; Lee, Julie. -- Classification(s): LCC : HF1416 ; DC23 : 658.8/4. -- Subject Heading(s): LCSH : Export marketing -- Social aspects ; LCSH : International business enterprises -- Social aspects ; LCSH : Intercultural communication ; LCSH : Marketing -- Cross-cultural studies
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