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Broadening the concept and applications of marketing / volume editor, William L. Wilkie ; contributors, Alan R. Andreasen, Sidney J. Levy, Gerald Zaltman. -- : HB. -- Los Angeles : SAGE , 2012. -- xxxi, 343 p. : ill., port. ; 26 cm. -- (Legends in marketing ; . Philip Kotler / series editor, Jagdish N. Sheth ; v. 8). -- ISBN for the subseries "Philip Kotler" (set of 9 v.): 9788132105190 ; Includes bibliographical references. -- (BB08457758) ; https://ci.nii.ac.jp/ncid/BB08457758
Author Heading(s): Kotler, Philip ; Sheth, Jagdish N. ; Wilkie, William L. ; Andreasen, Alan R. ; Levy, Sidney J. ; Zaltman, Gerald. -- Classification(s): LCC : HF5415 ; DC22 : 658.80092. -- Subject Heading(s): LCSH : Marketing ; LCSH : Marketing research ; FREE : Kotler, Philip, 1931-
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