TY - BOOK
AU - Kotler, Philip
AU - Sheth, Jagdish N.
AU - Wilkie, William L.
AU - Andreasen, Alan R.
AU - Levy, Sidney J.
AU - Zaltman, Gerald
TI - Broadening the concept and applications of marketing
PB - SAGE
PY - 2012
T2 - Legends in marketing
VL - . Philip Kotler / series editor, Jagdish N. Sheth ; v. 8
EP - xxxi, 343 p.
UR - https://ci.nii.ac.jp/ncid/BB08457758
ER -
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