%A Kotler, Philip
%A Sheth, Jagdish N.
%A Wilkie, William L.
%A Andreasen, Alan R.
%A Levy, Sidney J.
%A Zaltman, Gerald
%T Broadening the concept and applications of marketing
%I SAGE
%D 2012
%S Legends in marketing
%V . Philip Kotler / series editor, Jagdish N. Sheth ; v. 8
%U https://ci.nii.ac.jp/ncid/BB08457758
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