@book{ BB08457758,
 author = "Kotler, Philip and Sheth, Jagdish N. and Wilkie, William L. and Andreasen, Alan R. and Levy, Sidney J. and Zaltman, Gerald",
 title = "Broadening the concept and applications of marketing",
 publisher = "SAGE",
 year = "2012",
 series = "Legends in marketing",
 number = ". Philip Kotler / series editor, Jagdish N. Sheth ; v. 8",
 URL = "https://ci.nii.ac.jp/ncid/BB08457758"
}
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