Coding culture : Bangalore's software industry
filmed, edited, and directed by Gautam Sonti ; interviewer and principal researcher Carol Upadhya ; executive producer A.R. Vasavi ; produced by Sociology and Social Anthropology Unit, National Institute of Advanced Studies (NIAS), Bangalore
Documentary Educational Resources, c2008
ビデオレコード(ビデオ (ディスク))
The "M" way
Fun@Sun
July boys
With subtitle in English
Credits: presented by National Institute of Advanced Studies, Bangalore and Indo-Dutch Programme for Alternatives in Development, the Netherland ; a film series by Gautam Sondi, in collaboration with Carol Upadhya ; assistant director and researcher, Sahana Udupa ; camera assistants, Sudesh Kumar, Raghavendra, Manjunath, Rajesh Kumar
"Supported by Indo-Dutch Programme for Alternatives in Development (IDPAD), The Netherlands"--End roll
DVD release of the 2006 film series
Running time on container and label: 85 min
DVD format
Issued in container (19 cm)
Post card laid in container
Summary: "The Indian software outsourcing industry has emerged as a key node of the global economy. The series of ethnographic films, Coding Culture, explores the cultures of outsourced work and the moulding of a new workforce to cater to this global high-tech services industry. Each of the three films focuses on a single company, representing one of the major types of software company found in Bangalore: a medium-sized Indian-owned company software services company (Mphasis: The 'M' Way); the offshore software development centre of a U.S.-based IT company (Sun Microsystems: Fun@Sun); and a small 'cross-border' startup company that produces its own software products and markets them to global customers (July Systems: July Boys). All three companies are engaged in the production of software products or services for markets outside of India, but the nature of their work and their position in the global economy differ, producing significant variations in their cultures of work"--Container