TY - BOOK
AU - Monroe, Kent B.
AU - Sheth, Jagdish N.
AU - Grewal, Dhruv
AU - Roggeveen, Anne L.
AU - Rao, Akshay R.
AU - Urbany, Joel E.
AU - Zeithaml, Valarie A.
TI - The price-quality-value relationship
PB - Sage
PY - 2011
T2 - Legends in marketing
VL - . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 3
EP - xxxv, 341 p.
UR - https://ci.nii.ac.jp/ncid/BB06285447
ER -
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