%A Monroe, Kent B. %A Sheth, Jagdish N. %A Grewal, Dhruv %A Roggeveen, Anne L. %A Rao, Akshay R. %A Urbany, Joel E. %A Zeithaml, Valarie A. %T The price-quality-value relationship %I Sage %D 2011 %S Legends in marketing %V . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 3 %U https://ci.nii.ac.jp/ncid/BB06285447