Text ( visual ) : unmediated
Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan. -- : HB. -- Los Angeles ; New Delhi : Sage , 2011. -- xxxv, 180 p. : ill., port. ; 25 cm. -- (Legends in marketing ; . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 2). -- Includes bibliographical references ; ISBN for subseries "Kent B. Monroe" (set of 7 volumes): 9788132105183. -- (BB06285323) ; https://ci.nii.ac.jp/ncid/BB06285323
Author Heading(s): Monroe, Kent B. ; Sheth, Jagdish N. ; Della Bitta, Albert J. ; Blair, Edward ; Compeau, Larry D. ; Krishnan, Ram. -- Classification(s): LCC : HF5415 ; DC22 : 658.80092. -- Subject Heading(s): LCSH : Monroe, Kent B ; LCSH : Marketing ; LCSH : Pricing
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