%A Monroe, Kent B.
%A Sheth, Jagdish N.
%A Della Bitta, Albert J.
%A Blair, Edward
%A Compeau, Larry D.
%A Krishnan, Ram
%T Comparative price advertising
%I Sage
%D 2011
%S Legends in marketing
%V . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 2
%U https://ci.nii.ac.jp/ncid/BB06285323
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