@book{ BB06285323,
 author = "Monroe, Kent B. and Sheth, Jagdish N. and Della Bitta, Albert J. and Blair, Edward and Compeau, Larry D. and Krishnan, Ram",
 title = "Comparative price advertising",
 publisher = "Sage",
 year = "2011",
 series = "Legends in marketing",
 number = ". Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 2",
 URL = "https://ci.nii.ac.jp/ncid/BB06285323"
}
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