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Strategic marketing management cases, Cravens and Lamb Jr. and Crittenden, 7th edition. -- [United States?] : Academic Internet , c2007. -- 267 p. ; 28 cm. -- (Cram101 textbook outlines to accompany). -- "Textbook not included"--Cover. -- ISBN 1428807985 ; (BB01794556) ; https://ci.nii.ac.jp/ncid/BB01794556
Other Title(s): Outlines & highlights for: Strategic marketing management cases by Cravens, Cram101 textbook reviews ; Strategic marketing management cases by Cravens, Cram101 textbook reviews ; Cram101 textbook outlines to accompany: Strategic marketing management cases, Cravens and Lamb Jr. and Crittenden, 7th edition. -- Author Heading(s): Cravens, David W. ; Lamb, Charles W. ; Crittenden, Victoria Lynn
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