%A Cravens, David W.
%A Lamb, Charles W.
%A Crittenden, Victoria Lynn
%T Strategic marketing management cases, Cravens and Lamb Jr. and Crittenden, 7th edition
%I Academic Internet
%D 2007
%S Cram101 textbook outlines to accompany
%V 
%U https://ci.nii.ac.jp/ncid/BB01794556
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