@book{ BB01794556,
 author = "Cravens, David W. and Lamb, Charles W. and Crittenden, Victoria Lynn",
 title = "Strategic marketing management cases, Cravens and Lamb Jr. and Crittenden, 7th edition",
 publisher = "Academic Internet",
 year = "2007",
 series = "Cram101 textbook outlines to accompany",
 number = "",
 URL = "https://ci.nii.ac.jp/ncid/BB01794556"
}
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