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Decision theory analysis : useful tool for marketing management / by Paul Vatter, Rex Brown, Gerald Eskin. -- Cambridge, Mass. : Marketing Science Institute , 1971. -- 20 p. : ill. ; 28 cm. -- (Special report / Marketing Science Institute). -- "This report summarizes the proceedings of a seminar on Decision Theory Analysis held for MSI member companies in May, 1970.". -- (BB01651399) ; https://ci.nii.ac.jp/ncid/BB01651399
Author Heading(s): Vatter, Paul ; Brown, Rex V. ; Eskin, Gerald ; Marketing Science Institute. -- Classification(s): LCC : HF5415.13. -- Subject Heading(s): LCSH : Marketing -- Management ; LCSH : Decision making
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