@book{ BB01651399,
 author = "Vatter, Paul and Brown, Rex V. and Eskin, Gerald and Marketing Science Institute",
 title = "Decision theory analysis : useful tool for marketing management",
 publisher = "Marketing Science Institute",
 year = "1971",
 series = "Special report / Marketing Science Institute",
 number = "",
 URL = "https://ci.nii.ac.jp/ncid/BB01651399"
}
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