Innovation : a very short introduction

書誌事項

Innovation : a very short introduction

Mark Dodgson and David Gann

(Very short introductions, 227)

Oxford University Press, 2010

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注記

Includes bibliographical references (p. 138-143) and index

内容説明・目次

内容説明

What is innovation? How is innovation used in business? How can we use it to succeed? Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development, and is an increasingly topical issue. Not so long ago, there were no information technologies, commercial airlines, or television companies. Our parents were born into a world very different to today's, where television had yet to be invented, and there was no penicillin or frozen food. When our grandparents were born there were no internal combustion engines, aeroplanes, cinemas, or radios. In the last 150 years our world has been transformed - largely in part due to innovation. This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann consider the extent to which our understanding of innovation developed over the past century and how it might be used to interpret the global economy we all face in the future. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

目次

  • Prologue
  • 1. Josiah Wedgwood: The world's greatest entrepreneur
  • 2. Joseph Schumpeter's gales of creative destruction
  • 3. London's wobbly bridge: learning from failure
  • 4. Stephanie Kwolek's new polymer: from labs to riches
  • 5. Thomas Edison's organizational genius
  • 6. A smarter planet?
  • Further Reading

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詳細情報

  • NII書誌ID(NCID)
    BB01630016
  • ISBN
    • 9780199568901
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Oxford
  • ページ数/冊数
    xii, 148 p.
  • 大きさ
    18 cm
  • 分類
  • 件名
  • 親書誌ID
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