Text ( visual ) : unmediated
Children's perceptions, explanations and judgments of television advertising : a further exploration / by Scott Ward, Greg Reale, David Levinson. -- Cambridge, Mass. : Marketing Science Institute , 1972. -- 17, [20] p. ; 28 cm. -- (Working paper ; Preliminary research report). -- "This research was supported by a grant from the American Association of Advertising Agencies." ; "P-60" ; Bibliography: p. [19] of 2nd group. -- (BB00479575) ; https://ci.nii.ac.jp/ncid/BB00479575
Author Heading(s): Ward, Scott ; Reale, Greg ; Levinson, David ; Marketing Science Institute ; American Association of Advertising Agencies. -- Classification(s): LCC : HF6146.T42. -- Subject Heading(s): LCSH : Television advertising ; LCSH : Television and children
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