著者名 書名 版表示 出版者名 出版年 シリーズ名 番号 ISBN ISSN URL Ward, Scott and Reale, Greg and Levinson, David and Marketing Science Institute and American Association of Advertising Agencies Children's perceptions, explanations and judgments of television advertising : a further exploration Marketing Science Institute 1972 Working paper https://ci.nii.ac.jp/ncid/BB00479575