TY - BOOK
AU - Ward, Scott
AU - Reale, Greg
AU - Levinson, David
AU - Marketing Science Institute
AU - American Association of Advertising Agencies
TI - Children's perceptions, explanations and judgments of television advertising : a further exploration
PB - Marketing Science Institute
PY - 1972
T2 - Working paper
T2 - Preliminary research report
EP - 17, [20] p.
UR - https://ci.nii.ac.jp/ncid/BB00479575
ER -
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