%A Ward, Scott
%A Reale, Greg
%A Levinson, David
%A Marketing Science Institute
%A American Association of Advertising Agencies
%T Children's perceptions, explanations and judgments of television advertising : a further exploration
%I Marketing Science Institute
%D 1972
%S Working paper
%V 
%U https://ci.nii.ac.jp/ncid/BB00479575
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