Basic marketing research

書誌事項

Basic marketing research

Gilbert A. Churchill, Jr., Tom J. Brown, Tracy A. Suter

South-Western, Cengage Learning, c2010

7th ed

  • : student ed. pkg

大学図書館所蔵 件 / 全7件

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注記

"Student edition pkg ISBN 13: 9781439041390"--T.p. verso

Accompanied by 2 Qualtrics printed access cards

Includes bibliographical references and index

内容説明・目次

内容説明

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BA91340107
  • ISBN
    • 9781439041390
  • LCCN
    2009922268
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Mason, Ohio
  • ページ数/冊数
    xxvi, 594 p.
  • 大きさ
    29 cm
  • 分類
  • 件名
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