Text ( visual ) : unmediated New challenges to international marketing / edited by Rudolf R. Sinkovics, Pervez N. Ghauri. -- Bingley, U.K. : Emerald/Jai Press , 2009. -- xi, 418 p. : ill. ; 24 cm. -- (Advances in international marketing : a research annual / editor, S. Tamer Cavusgil ; v. 20). -- Includes bibliographical references. -- ISBN 9781848554689 ; (BA89529723) ; https://ci.nii.ac.jp/ncid/BA89529723 Author Heading(s): Sinkovics, Rudolf R. ; Ghauri, Pervez N.. -- Classification(s): DC22 : 658.84. -- Subject Heading(s): LCSH : Export marketing -- Research