Text ( visual ) : unmediated
Exploring the new marketing : study guide, selected readings, case incidents, and other exercises / Robert M. Fulmer, Roger A. Strang. -- New York : Macmillan ; London : Collier Macmillan , c1976. -- x, 220 p. : ill. ; 26 cm. -- Pages perforated at inside edge. -- (BA89117340) ; https://ci.nii.ac.jp/ncid/BA89117340
Author Heading(s): Fulmer, Robert M. ; Strang, Roger A.. -- Classification(s): LCC : HF5415 ; UDC : 658.8 ; DC19 : 658.8. -- Subject Heading(s): LCSH : Marketing
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