@book{ BA89117340,
 author = "Fulmer, Robert M. and Strang, Roger A.",
 title = "Exploring the new marketing : study guide, selected readings, case incidents, and other exercises",
 publisher = "Macmillan,Collier Macmillan",
 year = "1976",
 URL = "https://ci.nii.ac.jp/ncid/BA89117340"
}
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