内容説明
A concise, jargon-free microeconomics text that is ideal for MBA students.
目次
1. Business economics: an overview
2. The analysis of consumer demand
3. The analysis of production costs
4. Analysis of the firm's supply decision
5. Demand, supply and price determination
6. Analysis of perfectly competitive markets
7. Analysis of monopoly markets
8. Analysis of monopolistically competitive markets
9. Oligopoly
10. Managerial objectives and the firm
11. Understanding competitive strategy
12. Understanding pricing strategies
13. Understanding the market for labour
14. Understanding the market for capital
15. Understanding the market for natural resources
16. Government and business
17. Business and economic forecasting
18. Business economics - a checklist for managers
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