Text ( visual ) : unmediated
Handbook on brand and experience management / edited by Bernd H. Schmitt and David L. Rogers. -- Cheltenham : E. Elgar , c2008. -- x, 315 p. : ill. ; 25 cm. -- Includes bibliographical references and index. -- ISBN 9781847200075 ; (BA8866274X) ; https://ci.nii.ac.jp/ncid/BA8866274X
Author Heading(s): Schmitt, Bernd H. ; Rogers, David L.. -- Classification(s): DC22 : 658.827. -- Subject Heading(s): LCSH : Brand name products -- Management ; LCSH : Branding (Marketing)
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