Market entry in Japan : theory and management in a turbulent era

書誌事項

Market entry in Japan : theory and management in a turbulent era

Ulrike Maria Haak and René Haak

Palgrave Macmillan, 2008

  • : hardback

大学図書館所蔵 件 / 全18件

この図書・雑誌をさがす

注記

Includes bibliographical references (p. 131-155) and index

内容説明・目次

内容説明

An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.

目次

Introduction Japan: An Island Kingdom with Many Different Facets Society in the 21st century Japanese Management The Japanese Market: The Dynamics, the Potential, the Perspectives Market Entry and Market Development Strategies: Opportunities for Foreign Companies in Japan From the Theory to the Practice: The World of Business in Japan Bibliography Index

「Nielsen BookData」 より

詳細情報

ページトップへ

AltStyle によって変換されたページ (->オリジナル) /