Text ( visual ) : unmediated
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. -- 4th ed. -- pbk. : alk. paper. -- Harlow, England ; London : FT Prentice Hall , 2008. -- xviii, 614 p. : ill. ; 25 cm. -- Includes bibliographical references (p. 572-598) and index. -- ISBN 9780273706977 ; (BA87080625) ; https://ci.nii.ac.jp/ncid/BA87080625
Author Heading(s): Hooley, Graham John ; Piercy, Nigel F. ; Nicoulaud, Brigitte. -- Classification(s): LCC : HF5415.127 ; DC22 : 658.8/02. -- Subject Heading(s): LCSH : Target marketing ; LCSH : Marketing -- Management
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