@book{ BA87080625,
 author = "Hooley, Graham John and Piercy, Nigel F. and Nicoulaud, Brigitte",
 title = "Marketing strategy and competitive positioning",
 publisher = "FT Prentice Hall",
 year = "2008",
 edition = "4th ed",
 URL = "https://ci.nii.ac.jp/ncid/BA87080625"
}
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